How To Measure And Improve Quality Score Metrics With Scripts & Google Sheets

Improving Quality Scores can greatly help to make an account more efficient. In a nutshell, it reduces CPCs and increases CTRs. Google gives three metrics to analyse how your keyword level Quality Scores can be improved:

  • Ad Text Relevance
  • Landing Page Experience
  • Expected Clickthrough Rate

If you’ve ever tried to find which of your keywords are lacking in any one of these areas, you may have tried looking at the status of each keyword. Needless to say doing this for every keyword in a large account is not only annoying, it’s a very poor use of your time. If you’ve ever wondered whether there’s a smarter way to get this data – there is! Read More