Category: Quality Score

My Results – Bounce Rate & and Average Page Views Affects Landing Page Experience

We all know that improving Quality Scores will generally do ‘good things’ for an account but Google is a little vague on exactly how to improve Quality Scores. While there definitely is a lot of material out there on how to increase Ad Text…

How To Measure And Improve Quality Score Metrics With Scripts & Google Sheets

Improving Quality Scores can greatly help to make an account more efficient. In a nutshell, it reduces CPCs and increases CTRs. Google gives three metrics to analyse how your keyword level Quality Scores can be improved: Ad Text Relevance Landing Page Experience Expected Clickthrough…